If you are a business user like me, then you probably need your phone to sound EVERY time you get a new email, not just at the first unread message. This has been so frustrating since I purchased the Droid, and a quick google search showed that this is a problem many have but google was not exactly rushing to fix! Issue 4190 - android - Gmail Notifications Bug? - Project Hosting on Google Code I stumbled upon Gmail Notifier (free) in the android market a couple of days ago, and it fixes the problem! Plus, it has has multi-account support and custom options regarding LED color, vibration length, etc. And it does not run in the background, so no decreased battery life, etc. The original version did not have support for multiple accounts, but I sent a quick email to the Dev and he fixed it in the new update that came today! I'm using it in conjunction with Gmail Unread Count widgets, and finally the email on my Droid is up to par with (well, actually better than) my old blackberry!