I was wondering what people’s thoughts are on the most effective pricing model for in-app purchases. Do you think you would make more money from pricing items individually and cheaply or bundling all items together for a larger price?
I’m thinking of in-app purchases for cosmetic things such as different color schemes, avatars etc where you could offer $0.50 per color scheme, or unlock all 10 for $2.00 for example.
I think for gaming apps, the little and often approach to unlocking new levels, vehicles etc would certainly win, but I’m less sure with a less ‘addictive’ app.
I’m thinking of in-app purchases for cosmetic things such as different color schemes, avatars etc where you could offer $0.50 per color scheme, or unlock all 10 for $2.00 for example.
I think for gaming apps, the little and often approach to unlocking new levels, vehicles etc would certainly win, but I’m less sure with a less ‘addictive’ app.
