I have said it before & I will say it again, "people" ( not us but them you know the general public) have no long term memory. I would like to think that Sprint is going to spend the whole ad budget on big stuff closer to or even right after the launch. People need to see this phone every time they turn around, EVERY time. Sprint has a golden opportunity to ditch all of the past negative press they still suffer from.
As far as wanting this phone to take off and be as, and maybe even more successfull than the iphone,... well for me its simple, the more popular the phone, the more extra stuff is available for it, whether it be cases, docks. apps, you name it, everyone wants to have the popular toys, "but Moooom, Timmy got an EVO, I want one too", That is the phrase that Dan Hesse wants to hear all summer.
If June rolls around, and you can cross the street or channel surf without seeing a 4G or specific EVO ad, then I will be a little more dissapointed, but I would like to see them BLAST the market with marketing come June.