I think it's really sad that no company today is willing to admit fault at all, for any reason whatsoever. Honestly, people wouldnt be so pissed off and wanna sue if companies said "Hey, we made a mistake and we're sorry. Here's some compensation for you"
Look at the iphone 4... Apple denied and denied there was any issue with the phone, then they blamed it on the case, then the OS itself... Honestly guys, either way its your fault. Problem is, they knew about it before it went on sale, and that really COULD get them into a lot of trouble... They should cut the lawsuit off at the pass and say "all iphone 4 users, hold tight, we'll have replacements for you soon, manufacture a bunch of replacements that resolve the issue (if possible), swap the phones for free, then refurb the bad ones and sell them/use them for insurance/warrentee replacements. Surely, at some point, they'll have spent less on repairing the phones than spending money on media coverups and lawsuits...
All these companies out there are so REactive.... No one is willing to be PROactive. And it's probably costing them MORE money and MORE reputation loss by doing so... Amazing.