probably when sales dont do so well.
My theory is, bag the phone out...say its crap. spread the word. make up something like the screen cracks easily and you have a bad groin rash from having it in your pocket.
THEN people will stop liking and buying it, sales will drop....hence so will the price!
.....and every ifone fanboy you come across, just let him have the win " your right, it isnt as good as the ifone, i wish i had got one" *sad face*...they will spread that conversation like WILDFIRE! lolz
IT WILL WORK!!