Suppose you can go to a movie for free or for pay. Unsure, you go in for free. Then, if you liked it, you'll want to go again and pay for the ticket this time. A movie ticket is insanely expensive any more. Can it be argued that by just opening two lines - one marked Tickets and the other marked Waltz Right In - that the extra exposure will sell more tickets? And under the present system, how easy is it to get your money back if you don't like it? Pretty hard. Since the dawn of time, the deal with entertainment - a luxury - is you pays your money and you takes your chances. Besides, with the cost of an online movie rental or an outright purchase being so much lower than a opening day ticket that gives you one seat for one time, tell me again how you're being ripped off and need the entitlement of watching first. The MPAA numbers on piracy loss are ridiculous. The economic model supporting piracy is equally ridiculous. Common sense wins every time.